How PetSutra Improved Customer Lifetime Value with Omnichannel User Experience
- Pet Retail (eCommerce)
- Improve Customer Lifetime Value
PetSutra is a one-stop online pet supply store, which aims to deliver high-quality pet supplies and care packages such as pet food, supplements, treats, toys, accessories, and more. Their products are meant to assist your pet at all stages of their lives.
PetSutra’s mission is to provide all pets like Dogs, Cats, Rabbits, Birds, and more with the best possible products and services from every nook and corner of the world.
Improve User Engagement across Digital Channels
PetSutra understands that time is of the essence when it comes to online retail. Customers today expect a consistent shopping experience where they can jump from one device to another, one link to another, and continue their shopping journey.
Customers for PetSutra interact through multiple channels, including web, mobile, email, and social media. Ensuring a uniform and seamless user engagement across all channels proved difficult to PetSutra when they started to scale up.
Keeping this in mind, PetSutra partnered with Vizury to leverage its Engage360 Omnichannel marketing platform.
PetSutra and Vizury
PetSutra partnered with Vizury to leverage its Engage360 platform’s omnichannel customer engagement capabilities. PetSutra presented Vizury with three key business challenges and utilized the platform to address them holistically
Drive more user engagement and conversions across all digital channels
Reach out to PetSutra’s users who dropped off from their product and cart pages to improve conversions and improve customer LTV.
Offer personalized product recommendations and offers to customers via different channels such as Facebook ads, dynamic push messaging, and emails.
7X Improvement in Conversions and 2X ROI with Vizury’s Engage360 platform
PetSutra was able to target all their user engagement issues head-on and from the get-go with the partnership. With Vizury’s proprietary algorithms for dynamic omnichannel notifications and advertising, PetSutra was able to target its users and customers on a 1:1 basis resulting in :
5X Increase in Click-Through-Rates (CTR) for product and checkout pages.
7X improvement in overall web conversion rate.
3.5X improvement in notification engagement rate with dynamic push notifications.
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