Leading fintech brand observed 14% growth in loan disbursement rates with WhatsApp

Goal

The brand has been revolutionizing and simplifying digital lending for the MSME sector by enabling these businesses with credit facilities with minimal paperwork and maximum agility. To be able to expand the reach of their products and services, it mainly relied on engagement campaigns to drive awareness and traffic to their web/app channels. However, the brand observed significant drop-off from the landing pages and during the application stages, leading to lower conversion rates.

Solution

The brand partnered with Vizury to optimize full-funnel conversion rate, right from the moment a user lands on the web/app to the moment a loan is disbursed. This was enabled by seamless integrating with the brand's tech stack to power the entire journey on WhatsApp.

Vizury launched hyper-personalized campaign across the customer journey

• Acquire: Improved the number of leads generated by targeting high-intent website visitors based on their real-time browsing history and dynamically engaging with them at the right time, capturing their first party data.
• Activate: Leveraging the first party data captured, re-targeted the users on WhatsApp with the objective to move them further down the funnel by nudging them to perform the desired action such as installing the app or complete the sign-up process.
• Convert: Launched dynamic campaigns based on event triggers that captured the current stage of the user in the loan application process and re-targeted them on WhatsApp by picking up where the user left off from and nudging them to perform the desired action within WhatsApp itself such as document submission, KYC verification and submitting other personal details.

By implementing campaigns that were highly contextual and based on the user’s current journey, allowed the brand to achieve 14% growth in loan sales.