When you are operating an AI-based omnichannel marketing platform, you need to be on top of the game while analyzing the success of your campaigns. A marketing dashboard to show you all the key campaign metrics at a glance is essential in this case. Further, the dashboard must be able to gather data from all your marketing channels and show the overall impact of your campaigns. Subsequently, it must also let you understand the performance of each channel too so that you can fine-tune them for enhancing the impact of your campaigns.
The Engage360 Analytics Dashboard help marketers to analyze the performance of their campaigns. They can find all the micro and macro-level data about their campaigns and enhance their marketing ROI. Besides, the dashboard also helps in understanding the actual revenue generation and the marketing budget realization of their business.
So without waiting much, let me explain the features of the new Engage360 Dashboard.
Engage360 Analytics Dashboard primary features
Engage360 Dashboard comes loaded with a visually appealing analysis of your campaign metrics. It has both line graphs and pie charts to give you the breakdown of different parameters crucial to measure the campaign performance. At first glance, the dashboard looks as is shown below:
So according to the channels you are using, you get a snapshot of the metrics and the revenue generation. Let me give you a walk through of each of these features so that you can track your campaign performance better.
The impression tells you about the aggregated view of your marketing messages by your users. It is a total of all the impressions recorded from every channel you have been using to communicate with the users. The line graph shows the trend of impression tracking. The performance of the channels can be analyzed by the pie chart in the dashboard that describes the share of impressions by each channel.
The combination of the line graphs and pie chart helps in two ways. First, if you see the graph moving downward, you can modify the content of the communication to improve its performance. Second, even if your total impression is as per expectations, you can understand which channels contribute most to it and strategize your spending accordingly.
This feature tells you about the total number of users who have interacted or clicked on your marketing communication. Knowing the click rate helps you to understand the interest the message generates among your users. Depending on the number of clicks and impressions, you can modify the campaign parameters and improve its performance. The clicks section also records the channel wise performance, so that you can know which channel is performing better, and the ones that need attention. You can get the number of clicks as well as the click rate with a glance at the dashboard.
Probably one of the most wanted features in any analytics dashboard, Engage360 dashboard too, shows you the conversion rates of your marketing campaigns. Similar to the “Clicks” section, it gives you a channel-wise performance report too. Further, in addition to the conversion rate, you can also learn about the exact number of conversions too from a given channel.
Whether you are running a marketing campaign or a programmatic one, the net impact is judged by the revenue they generate. Engage360 marketing analytics dashboard lets you keep a track of the total revenue generated from your campaigns It gives you a line chart to understand the response your campaigns received and the revenue generated against them.
Additional features of Engage360 analytics dashboard
Other than the features mentioned in the above section, you can have a look at a few more statistical data on the Engage360 dashboard. These are:
1. Channel Summary
The channel summary feature is a handy addition to the Engage360 dashboard. It allows you to check the relevant statistics of all the channels you are using. These channels include web push, app push, email, in-app notification, Facebook ads, Display ads, and onsite notifications. The channels are arranged according to tabs. Therefore, you can toggle them to check relevant metrics like impressions, the number of clicks, and conversions.
In addition, the channel summary section lets you have a glimpse of the top-performing engagements. It allows you to check the details of the section of audience it is targeted towards. So, you would know the campaigns that are top earners for you and scale them up. You would also know which ones are not performing as per expectations here. Thus, you can decide to pause or tweak them and use them as per your requirements.
2. User Traffic Summary
The Engage360 dashboard also displays the traffic trends of your website or app over the time selected. You can choose a timeline for a single day to a 90 day period, and analyze the traffic curve. You can also manually select the dates to check the performances too.
Engage360 marketing analytics dashboard lets you have all the data related to your marketing strategies at your fingertips. Moreover, it shows you the most important metrics such as conversion rates, revenue generation, traffic behavior, and so on at a single glance. You can use them to scale up or fine-tune your campaigns to generate better revenue for your business.
For more details of the analytics dashboard by Engage360, please get in touch with us at [email protected].