Big Retail on WhatsApp: engaging with the Omnichannel Consumer in 2021

Your shoppers are on WhatsApp. Are you?

Consumers are all on WhatsApp, and it has emerged as an exceptional source of revenue for e-commerce businesses. But most retail chains are still struggling to turn WhatsApp into a successful channel for commerce for their brands.

So in this Vizury webinar, Sumit Ghosh, Director, Online & Retail, Fossil and Sujoy Golan, Chief of Vizury Omnichannel Cloud, will discuss how Fossil is driving immense success with WhatsApp when it’s retail outlets are facing low footfall due to the Covid-19 lockdowns.

Points of discussion:

• Why leading retail brands are creating a commerce channel on WhatsApp.
• How Fossil is using WhatsApp to connect digital consumers to its stores
• Changes in Omnichannel engagement and the mistakes every brand need to avoid in 2021.

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