Customer success story

How Koovs Successful Ran Their End of Season Sale with Vizury

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Industry
Fashion Retail (eCommerce)
Location
India
Goals
Increase Conversions
Type
B2C

Koovs is an online fashion retailer based out in India. They are a one-stop online fashion destination for all wardrobe needs in India. Inspired by the international runways, celebrities, and on-trend streetwear, Koovs offers exceptional fashion at pocket-friendly prices to its customer’s doorstep.

Koovs: Having an Amazing EOSS Event

At Koovs, their End of Season Sale is one of the major calendar events. During this event, KOOVS offers sitewide offers and promotions for their inventory which is generally met with a lot of customer excitement.

To ensure that the customers have a great experience during the sale and maintain a high conversion rate, Koovs tapped into Vizury.

Vizury casestudy - Koovs

Koovs and Vizury

Koovs partnered with Vizury to increase their conversion rate and customer LTV during the EOSS event. Koovs has around 1 million app users (across iOS and Android) in India. Vizury suggested 2 new ways to engage with Koovs customers and help them achieve high conversions and LTV.

Koovs added dynamic in-app and push notifications based on different stages of the purchase cycle and thereby grow in-app conversions with Vizury.

Optimizing marketing campaigns to bolster ROI.

Increase Conversions by 11% with Vizury

With the partnership, Koovs was able to introduce various in-app messaging to increase conversion by 11% during the event. Here is an engagement breakdown for a few important activities of a customer lifecycle during the EOSS event :

Sign-ups increased by 43%

Add to Cart improved by 45%

Conversions increased by 14%

With the partnership, Koovs was able to introduce various in-app messaging to increase conversion by 11% during the event. Here is an engagement breakdown for a few important activities of a customer lifecycle during the EOSS event :

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