How Fossil scaled sales using Vizury Omnichannel Customer Journeys & WhatsApp
growth in repeat purchase rate
online leads converted to store sales
- Shoppers wanted to touch and try the products before buying
- Buying from hyper-local stores allowed shoppers to get their favorite products faster
- Conversations with the store staff were very helpful in choosing products that suited their needs and budget
Delivering connected digital to offline experience
Vizury enabled the brand to drive customers that are actively engaging brand’s owned channels like websites and want to experience the product before purchase, to its offline stores.
To bring this to life, Vizury partnered with the retail team to surface their hyper-local inventory dynamically on digital channels allowing customers to check product availability in the nearest stores based on their location. This ensured a seamless shopping experience for customers without having to worry about the desired product getting out of stock.
Apart from the website, the brand started to engage with customers on their go-to channel, WhatsApp, allowing them to discover and reserve the product for ‘Try-and-buy’ through the messaging app without the hassle of scrolling through the ecommerce site.
Once the customer reserves a product, the brand’s customer-facing team has a one-view of all product reservations being received through website and whatsapp, allowing store managers to proactively engage with the customer on WhatsApp to improve store walk-ins and sales.