IPL Marketing Strategy and Campaign Ideas

The Indian Premier League (IPL) is one of the most significant sporting events in the country. The tournament has gained tremendous popularity among cricket fans worldwide, with millions of viewers tuning in to watch. Hence, IPL provides an excellent opportunity for brands to engage with their target customers through various marketing and promotional activities. Thus, allowing brands to leverage the massive following of IPL to create brand awareness, increase brand loyalty, and drive sales.

In this eBook, you’ll discover:

✅ How brands have scaled their brand awareness and new customer acquisition through IPL

✅ Why brands need to focus on 360-degree marketing strategy for the 16th edition of IPL

✅ How brands can leverage personalization to improve retention during and post IPL season

“Vizury has allowed us to reach millions of customers who we may not have acquired otherwise. The platform is simple and intuitive to use, allowing us to craft personalized messages to custom segments easily”

Li Zhilian

Head of CRM, Zalora