India’s leading salon observed 32% improvement in repeat footfall in their stores

Goal

Naturals salon wanted to reach its customer base on channels that they actively use and nudge them to visit nearby salon stores to experience its products and services by availing amazing offers and discounts.

Solution

The marketing team of the brand worked with Vizury’s team of MarTech experts to leverage data-driven consumer insights to drive higher conversions for the brand leveraging WhatsApp as an engagement channel.

Hyper-personalized campaigns to drive revenue

Vizury’s core engine -Engage360 - allowed the brand to segment customers intelligently across more than 50+ parameters based on segment’s demography, past purchase behavior.

Individualized Journeys on WhatsApp

Leveraging consumer behavior insights allowed the brand to launch unique journeys on WhatsApp to it’s first-time customers as part of “Freedom Day Sale” with offers and discounts that they could avail in the store.

360-degree analytics view to fuel marketing campaigns

The brand leveraged Vizury’s platform to attribute growth in footfalls and sales to marketing campaigns and put these insights into action by optimizing campaigns to maximize incremental visits to stores & uplift revenue.