Sportswear brand achieves 23% growth in retail sales with Vizury's inStore solution
23%
growth in offline store sales
45%
increase in in-store booking and footfalls
27x
ROI achieved
About the Brand
Founded in the late 1940's, the brand is a multinational corporation, with over a thousand stores worldwide, that designs and manufactures athletic and casual footwear, apparel and accessories.
Goal
The Brand wanted to drive footfall and increase sales at their outlets across Singapore and Malaysia. The objective was to turn one-time shoppers into loyal customers by delivering a seamless and connected shopping experience across their Puma stores.
Solution
Vizury worked with the Brand's retail team to map their hyper-local inventories on their digital channels such as website, WhatsApp. The “Reserve at store” widget allowed customers , who wanted to touch and feel the product before buying, to reserve the desired product in the nearest brand stores. This helped the Brand to capture first-party data of high intent website visitors, enabling the brand to re-target and engage on WhatsApp to drive increased store walk-ins.
Personalized Engagements on WhatsApp
The Brand was able to engage with its existing customers on their go-to channel, WhatsApp, allowing them to discover and reserve the product through the messaging app without the hassle of scrolling through the ecommerce site
Track, close and attribute offline sales
Store managers leveraged our Storeboard application to manage product reservations placed across their stores, all in one place, and close sales. Accurately attributing the impact of various digital campaigns across web and WhatsApp to offline sales.