S1E03: Kanishk Arya, COO of Sleepy Cat on Marketing that Reconstructs Archaic Perceptions

Kanishk Arya, the COO of Sleepy Cat on marketing that reconstructs archaic perceptions.

S1E03: Kanishk Arya, COO of Sleepy Cat on Marketing that Reconstructs Archaic Perceptions

In this episode of Vizard's of Growth, we talk to Kanishk Arya, the COO of Sleepy Cat on marketing that reconstructs archaic perceptions. Sleepy Cat aims to provide the best sleeping experience through its wide range of mattresses, pillows, beddings, and more.

Kanishk talks about his marketing strategies and his journey so far in approaching DTC commerce.

Key Speakers

Kanishk Arya: COO, Sleepy Cat

Sujoy Golan: CEO, Vizury

In this episode, Kanishk talks about:

  • Vouching on the importance of sleep comfort
  • Omnichannel marketing strategies
  • Understanding your target audience
  • Influencer Marketing

and more

Listen now

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