S1E03: Kanishk Arya, COO of Sleepy Cat on Marketing that Reconstructs Archaic Perceptions
Kanishk Arya, the COO of Sleepy Cat on marketing that reconstructs archaic perceptions.
In this episode of Vizard's of Growth, we talk to Kanishk Arya, the COO of Sleepy Cat on marketing that reconstructs archaic perceptions. Sleepy Cat aims to provide the best sleeping experience through its wide range of mattresses, pillows, beddings, and more.
Kanishk talks about his marketing strategies and his journey so far in approaching DTC commerce.
Key Speakers
Kanishk Arya: COO, Sleepy Cat
Sujoy Golan: CEO, Vizury
In this episode, Kanishk talks about:
- Vouching on the importance of sleep comfort
- Omnichannel marketing strategies
- Understanding your target audience
- Influencer Marketing
and more