WhatsApp Catalog 101: Everything you need to know

WhatsApp Catalog, is one of the high-impact features that the company launched in 2019. This allow businesses to showcase their products and services directly on the messaging app.

WhatsApp Catalog 101: Everything you need to know

With a proven track record of growth, conversion and high ROI, WhatsApp has become an excellent solution for personalizing customer interaction and building a conversational storefront to drive sales.

WhatsApp Catalog, is one of the high-impact features that the company launched in 2019. Catalog allow businesses to showcase their products and services directly on the messaging app.

How to set up the WhatsApp Catalog for your business?

WhatsApp catalog
How to set up your WhatsApp Catalog


What is the approval time for each product?

All products/services are subject to review and must meet the WhatsApp Commerce Policy to get approved. The approval time is usually up to two minutes. In case your product or service gets rejected, you will find a red exclamation next to the image. You can request a further review by taping “details” and then “request a further review”

How to share the WhatsApp Business Catalog with my customers?

There are two main ways through which you can share your catalog with customers:

1. Share directly via chat with an individual

Option 1

You can share your catalog directly via chat. Select the attachment button on the bottom right corner of the chat. Tap on catalog and select the product you want to share with your customer.

2. Share with multiple customers

Option 2


You can send your catalog to multiple people using the following steps:

Step 1: Go to business settings from the app

Step 2: Select Catalog

Step 3: Select the products you want to send

Step 4: Select the share button and select the contacts you wish to send it to

What are the kinds of products you can publish in the WhatsApp Business Catalog?

WhatsApp terms of use and commercial policies have posed certain restrictions on the types of products and services that can be showcased on the catalog. The products you can publish in WhatsApp catalog must be related to the following industries:

  • Real estate
  • Financial services
  • eCommerce
  • Retail
  • Travel and hospitality
  • Education
  • Telecommunications

Usage of Chatbots to Engage with Customers by Industry (2019)
Usage of Chatbots to Engage with Customers by Industry (2019)

Source

Empowering your Business with Vizury

The WhatsApp Catalog feature is more suitable for small businesses. However, it still poses a lot of limitations when it comes to medium and large businesses. Some limitations include:

1. With WhatsApp Catalog, you can manually add only up to 500 products/services.
2. Every time a product is sold or goes out of stock, you have to manually update your catalog.

This is not a scalable solution for a large eCommerce or retail businesses with thousands of products, variants and inventory.

To solve this issue Vizury launched a new feature called Microstore™. Microstores are auto-generated product pages that dynamically display only the products a shopper has expressed interest in.  

Vizury Microstore
Vizury Microstore

For example, if a shopper tells the Vizury Conversational AI bot that they want black sneakers, of size 8, within the price range of $200-$300. The conversational AI will automatically build a product page and display only the products, from your inventory that meet these criteria.

Vizury Conversational Commerce


Vizury is able to do this because of our deep conversational commerce stack, complete with AI chatbot, a headless CMS, an express order management system and more.

This system, gives a business an extensive catalog with the advanced ability to automatically manage, monitor and update multiple product listings across various offline and online channels if a sale occurs on WhatsApp.

The Personalized Customer Experience

Using messaging apps may become the primary channel for low to medium complexity customer interactions in the coming years. With conversational AI applications, businesses are well equipped to help shoppers discover products, make quick purchases, look for recommendations and much more. Your customers are already on WhatsApp and that’s where your business needs to be. So what are you waiting for?


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