WhatsApp Marketing is an excellent way to acquire new customers, help customers discover new products, re-engage with promotional offers as well as offer support.
You aren’t using your marketing funds right if you are still stuck on only email and SMS marketing since WhatsApp is by far the most engaging marketing channel in the world.
Although modern consumers are already using WhatsApp to communicate with their favorite brands, only 7% of professional marketers are using WhatsApp to promote businesses.
Examples of WhatsApp Messages
The possibilities of marketing your products via WhatsApp is endless. Here are a few examples of WhatsApp messages you can send to generate leads and drive sales:
1. Discount codes and Promotional Messages
Using WhatsApp marketing you can send promotional offers to incentivize your customers to shop from your eCommerce or retail store. With API led Conversational AI solutions like Vizury:
a. You can connect WhatsApp to your discount management/couponing system
b. Segment high-intent shoppers who need the final nudge
c. Send them a discount coupon on newly released products or existing products in their carts.
2. Abandoned Cart Messages
You can send pre-approved WhatsApp template messages that are triggered when a customer abandons their digital cart on your eCommerce site. This automated feature is possible with Vizury’s conversational AI solutions.
Here’s an example
A prospective customer adds a red lipstick to her cart and abandons it thereafter. Vizury will automatically add that customer into the dynamic list and trigger a message to enquire about the issue. The message, for example, can be:
“Hey, Anne. Could you please take a minute to tell us if the red lipstick in your cart is fairly priced after your last visit to scarlet.com?”
The customer can answer either yes or no using the reply buttons feature on WhatsApp.
In case the customer answers yes, you can send a gentle reminder informing her that it’s still available for purchase and can be delivered to her at the earliest. In case the customer answers no, you can apologise for the inconvenience and offer a 10% discount coupon to win her back and convert this potential lead.
3. Out of Stock Alert Messages
You can also send messages informing your customers about stocks running out or giving limited period offers and creating a sense of urgency. It will help you recover the abandoned carts and ultimately incentivize the customers to complete the purchase.
4. Feedback and Survey Messages
You can leverage WhatsApp to run quick research and collect customer feedback. You can use quick reply buttons to give your customer different options to give their feedback. For instance, if a customer purchases a product you can give options like “I enjoyed the product”, “It could’ve been better”, or “I am not happy with the product”. You can also eventually converse with the customer to resolve your customer’s issue, if any.
5. Customer Support Messages
Use this instant messaging platform to offer customer support seamlessly. Customers want to reach businesses and have real conversations. By using conversational AI solutions, you can resolve customer queries in real-time. You can also use it to send delivery alerts, order confirmations, and more.
WhatsApp Marketing Campaign Examples
Let’s explore 7 WhatsApp Marketing campaign examples that some brands used to boost their marketing game.
In 2017, Netflix launched a campaign that allowed users to stay in touch via WhatsApp. In case, a person clicks “I’m in”, they would receive movie recommendations or what to watch next. The main goal of releasing this WhatsApp marketing campaign is to keep interacting with customers even after they have cancelled their subscription. They used it to send new show announcements and reminders to incentivize customers to resubscribe to their streaming platform.
Adidas used WhatsApp to promote their new shoe campaign. The campaign attempted to narrow its target audience and focus on amateur football players.
Football matches often face unforeseen circumstances. Sometimes players drop off at the last minute, some may get injured which is why they often need replacement. In the campaign, Adidas offered to help to find a substitute via WhatsApp. The team had to share essential information about the match via any Adidas WhatsApp hotline number and in return, they would send a player to your game.
Although this campaign lasted for 6 days, it still created a lot of buzz in the football media community and blogs.
WhatsApp seemed like a plausible option to Clarks, a shoe retail company, for creating brand awareness and showcasing how far they’ve come. The Rat to Rudeboys campaign allowed WhatsApp users to chat live with different characters from Clark’s history and receive images, videos and messages that created a hands-on documentary. This playful and interactive campaign allowed Clarks to connect with consumers and collect data that eventually helped them reach potential customers in future campaigns.
The airline company KLM offered to send flight alerts and other related information to customers and their families via WhatsApp. When a customer books a flight with KLM, they can receive booking confirmations, boarding passes, flight alerts and more through WhatsApp. KLM also attempted to send alerts to friends and family of the participating passengers as soon as the flight departed. Family members could also get real-time updates on bookings once they opt in to their WhatsApp Business number
Livon conducted a campaign for wild card entries on MTV’s famous show “India’s Next Top Model Season 2” in 2016. Models were required to send selfies via WhatsApp in order to participate. The concept went viral and models started to send their best selfies to participate in the show. This allowed Livon to create a huge customer database that they can use in their future campaigns.
6. Marie Light
ITC wanted to do something creative to boost their sales of Marie Light biscuits in India. They rolled out a campaign where a consumer could win a 42 inch LED TV if they sent a selfie to their WhatsApp number. In order to participate, the consumer had to purchase the biscuit, send a selfie with the biscuit to the brand’s official WhatsApp Number. ITC ultimately boosted their Sunfeast Marie Light sales using WhatsApp as a marketing channel.
Wish used a WhatsApp chatbot to help customers with their Christmas shopping. Customers could text the chatbot, asking whose gift they are looking for and the conversational AI chatbot then sent matching gift ideas via WhatsApp. If the customer liked the ideas, the bot also sent a direct link to shop the item from the Wish store.
The Smartest Way to Increase Sales
WhatsApp marketing is the smartest way to increase your sales. One report found that adding your business phone number on your website may result in 27% more sales leads. Thus, adding WhatsApp to your marketing plan will give you ample opportunities to generate leads that convert.