WhatsApp API

11 WhatsApp Business Notifications That Every Business Must Know

WhatsApp notifications are an excellent way to drive greater customer engagement and boost customer satisfaction. Read on to learn more.

Are you a brand still relying on email to connect with your customers? Emails have an open rate of 20% whereas WhatsApp has a 99% open rate. It's time for your brand to switch to WhatsApp notifications.

WhatsApp has a high deliverability rate and is quick and easy to set up. In this article, we will dig deep into everything you need to know about WhatsApp notifications.

What are WhatsApp Notifications?

WhatsApp notifications are a business feature that allows brands to send push messages via WhatsApp. However, there are certain conditions that must be met to send notifications as per WhatsApp guidelines. Brands can send pre-approved message templates to interact directly with customers.

What are WhatsApp Message Templates?

WhatsApp message templates can be defined as specific predefined message templates that brands can send to users who have opted to receive them. WhatsApp currently offers 250 different templates. WhatsApp reviews the templates submitted by businesses within 24 to 48 hours and approves the template. Businesses can send notifications to customers once it's approved.

Read also A Complete Guide to Customer Experience

WhatsApp Notification Rules

Once the message template is created, here are certain rules that brands must keep in mind:

#1: GDPR Compliance

WhatsApp prioritizes its users and is a customer-centric platform. Hence, businesses cannot send notifications without the consent of the user. This consent can be collected in a number of ways.

Here’s a helpful article that has 10 ways to collect WhatsApp opt-ins

#2: Forbidden Content

Any template messages that contain the following will be rejected by WhatsApp:

  • Subscription messages
  • Adult content
  • Alcohol, tobacco, drugs or related products
  • Gambling
  • Animal health and sales
  • Defense weapons, ammunition, explosives or relative products

#3: Type of Content

Initially, businesses could send WhatsApp notifications such as delivery alerts, appointment reminders, flight details etc.  In particular, businesses could send 11 types of transactional messages to WhatsApp users. These are:

✅Account update

✅Alert update

✅Appointment update

✅Auto reply

✅Issue resolution

✅Payment update

✅Personal finance update

✅Reservation update

✅Shipping update

✅Ticket update

✅Transportation update

However, a recent feature allows brands to send WhatsApp promotional messages to engage with customers even after the initial purchase.

#4: Media Messages

WhatsApp notifications support multimedia messages which means that brands can send videos, images, and documents.  In addition to this, businesses can also add dynamic reply buttons and list messages to ease the communication process.

How to Design the Best WhatsApp Notifications?

It is required for businesses to create templates that must be pre-approved before sending it to customers. Here’s how you can design the best WhatsApp notification under each category to get your templates approved:

#1. Account Update

Brands can send WhatsApp notifications when there is an account update or change. In case of unauthorized access or security breach, the user can take action in real time.

Account update on WhatsApp

#2: Alert Update

These notifications are used to inform customers of new or upcoming launches.

Alert update on WhatsApp

#3: Payment Update

Customers can browse through the WhatsApp Catalog to add products to their cart and complete their purchase. Brands can send notifications whenever a customer completes a transaction.

Payment update on WhatsApp

Read also How to Build a Digital Storefront for your Business?


#4: Appointment Update

The WhatsApp Business API allows brands to interact with customers on a large scale. Brands can use WhatsApp to send appointment reminders , meeting confirmations and more.

Appointment update on WhatsApp

#5: Reservation Update

Brands can send notifications updating the customer with their relevant reservation information. In addition to this, they can also send reminders 1 hour prior to their reserved time.

reservation update on WhatsApp

#6: Auto Replies

WhatsApp auto reply allows brands to set up away messages to greet the customers. Brands can respond to customers even if they are unavailable.

Auto replies on WhatsApp

#7: Shipping Update

Brands can update their customers with relevant shipment updates of their online orders.

Shipping update on WhatsApp

#8: Issue Resolution

These notifications can be sent when a customer's issue is resolved. It can also be used to make amends with a customer.

Issue resolution on WhatsApp

#9: Finance Update

Brands can send WhatsApp notifications updating their customers with their current balance, credits and debits transactions, interest credits, and more.

Finance update on WhatsApp

#10. Ticket Update

Brands can notify customers regarding the status of their raised query.

Ticket update on WhatsApp

#11: Transportation Update

Brands can use WhatsApp notifications to notify customers on flight timings, hotel check-ins and more.

Transportation update


WhatsApp notifications are an excellent way to drive greater digital customer engagement and boost customer satisfaction. With the ability to use rich media and interactive messages, WhatsApp has the potential to be a brand’s truest ally to boost revenue. Are you ready to boost start using WhatsApp to deliver an exceptional customer experience? Book a demo today


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