WhatsApp - MarTech Blog

How to Use WhatsApp for Customer Support?

With over 2 billion users worldwide, it's no wonder why popular brands have adopted WhatsApp for customer support. Explore how brands are using it for customer support

WhatsApp API

Getting Started with WhatsApp Business API: Best Practices

If you are a brand that’s just getting started with WhatsApp Business API, then this article is for you.

The Ultimate Round-up for WhatsApp Commerce

The new and improved way to engage and convert potential and existing customers - WhatsApp commerce. Explore everything you need to know

Customer Experience

WhatsApp vs Email vs SMS: A marketer’s choice

There is no straight answer to whether you should choose WhatsApp vs. Email vs. SMS. Explore what would work best for your brand

Best Practices for WhatsApp Templates

Since WhatsApp templates offer one-on-one experiences even when you are offline, it has become a vital marketing channel for cultivating strong relationships with your customers. Explore how you can use it for your business

5 Ways to Boost Customer Experience with WhatsApp

WhatsApp has transformed the way brands communicate with customers. Learn how to boost customer experience with WhatsApp

A Complete Guide to Product Discovery on WhatsApp

Powering product discovery on WhatsApp can go a long way to acquiring customers as well as personalizing their experience. Explore how you can use it to your advantage in this article

WhatsApp Chatbot Integration: A Comprehensive Manual

WhatsApp chatbot integration can help you power conversations that convert. Read on to learn how to get started

Customer Experience

A Guide to eCommerce Personalization

Enhancing e-commerce personalization strategies must be your top priority to gain the upper hand over the ever-growing competitive landscape. Read more on this article

A Complete Guide to WhatsApp Pay

WhatsApp Pay offers a hassle-free money transfer experience that is as easy as clicking a button. Read on to learn how to use it to your advantage

How to Transform Customer Experience with WhatsApp Chatbot

WhatsApp can transform your commerce and customer experience - think of it beyond customer service. Read on to learn how you can use WhatsApp to transform customer experience

WhatsApp Marketing Strategies for your Business

Take a deep dive into some pragmatic reasons why WhatsApp should be your preferred marketing platform

How to Use WhatsApp Automation for your Business?

In a constantly evolving world, WhatsApp Business automation offers a fantastic opportunity for businesses to tap into and ensure that their customers and prospects get the attention they need. Explore more in the article

Benefits of WhatsApp for your Business

One of the most prominent WhatsApp benefits is swift and easy one-on-one communication with customers and leads. Read on to learn more about the advantages of using WhatsApp for your business

A Complete Guide to Product Recommendations on WhatsApp

Consumers now demand brands to realize their tastes and purchasing preferences in advance. That's why integrating product recommendation systems in the sales model has gained traction over the years. Explore how to use WhatsApp for product recommendations