MarTech resource hub

Stay updated with resources and articles on conversions growth, marketing technology tips, user retention strategies and more

Customer Retention

7 Ways to Reduce Churn with Marketing Automation

Learn how you can reduce churn with marketing automation. Analyze why your customers are churning by understanding the customer’s journey and their...

Customer Retention

Customer Retention Marketing

Learn everything you need to know about customer retention marketing. Build strong relationships that help you improve your retention rates

Customer Retention

19 Best Customer Retention Strategies

Devise effective customer retention strategies to improve customer experiences that make customers feel valued and ultimately drive retention. In...

Customer Retention

How to Use Technology for Customer Retention?

From recovering abandoned carts to processing transactions, it has become easier for brands to drive customer retention with technology. In this...

Customer Retention

Customer Retention Metrics for your Business

Without the right data, it is impossible to understand how well you are retaining your customers. Learn about how understanding customer retention...


Vizury in 2022: A Year in Review

‘Tis the season to be jolly indeed! 2022 was quite an eventful year for Vizury! Join us as we look back on a year well spent…


WhatsApp Rolls Out Business Directory

WhatsApp Business Directory will now let users look up brands, contact them and make a purchase without having to leave the app. Read to learn more

WhatsApp Marketing

How to Drive Customer Acquisition with WhatsApp?

When determining channels of acquisition, it is essential to carefully consider the channel that can make the biggest impact. Learn how WhatsApp can...

Customer Retention

Why Customer Retention Rate is Important?

An effective customer retention strategy plays a crucial role in improving conversion rates. Learn why customer retention is so important for your...


Retail Leadership Series - S1E04

Gear up for episode 4 of the Retail Leadership Series presented by Vizury. Hear from Gunjan Shah, CEO of Bata on what's happening in the footwear...

Customer Experience

What is Conversion Rate: All you Need to know

An effective conversion rate strategy begins with understanding what the customers are looking for. Learn how to increase your conversion rates

WhatsApp Marketing

The Ultimate Round-up for WhatsApp Commerce

The new and improved way to engage and convert potential and existing customers - WhatsApp commerce. Explore everything you need to know

WhatsApp Marketing

Best Practices for WhatsApp Templates

Maximize your impact with WhatsApp messaging. Learn best practices for creating effective WhatsApp templates and delivering impactful campaigns to...

Conversational Commerce

9 Benefits of Conversational AI

What's stopping you from formulating a conversational AI strategy for your business? Find out how it can help your brand scale

Customer Experience

A Complete Guide on Hyper-Personalization

Hyper-personalization enables brands to meet these expectations, drive conversions, and bring higher returns. Explore more in this article

Customer Experience

A Guide to eCommerce Personalization

Enhancing e-commerce personalization strategies must be your top priority to gain an upper hand over the ever-growing competitive landscape.


A Complete Guide to WhatsApp Pay

WhatsApp Pay offers a hassle-free money transfer experience that is as easy as clicking a button. Read on to learn how to use it to your advantage

WhatsApp Marketing

Benefits of WhatsApp for your Business

WhatsApp is swift and easy for one-on-one communication with customers. Check out our list of 8 benefits of using WhatsApp for your business.

Omnichannel Retail

What is Omnichannel Customer Engagement

Embrace omnichannel customer engagement to help improve efficiency, reduce drop-offs, increase conversions, and boost return on investment.


Retail Leadership Series - S1E03

Gear up for episode 3 of the MAPIC India Retail Leadership Series with Gurukeerthi Gurunathan, CTO and Co-Founder of CaratLane.

Customer Experience

A Complete Guide to Customer Lifetime Value

Knowing your customer's lifetime value helps your business optimize its resources for a better customer experience. Learn all you need to know about...


Retail Leadership Series - S1E02

We are speaking to Amuleek Singh, CEO and Co-Founder of Chai Point on 16th June on what's brewing in the beverage industry.


10 Powerful Ways to Use WhatsApp Commerce

From product promotions to customer support, learn how to use these 10 ways to leverage WhatsApp commerce for maximum impact and increased sales.


Retail Leadership Series - S1E01

We spoke with Mohanraj Jagannivasan, CEO of Duroflex on what's happening in the mattress industry. Check it out.


S1E05: Betting Big on Technology

In this episode of Vizards of Growth, we are talking to Rohan Mirchandani, CEO and Co-founder of Epigamia on how it became a snack of choice for...

Conversational Commerce

Top 10 Brands that are using Big Data

Are you a brand looking to use big data to boost revenue outcomes? Here are the top 10 brands that are using big data and succeeding at their revenue...

WhatsApp Marketing

Top 48 WhatsApp Statistics You Must Know

From user demographics to business usage, learn about the top 48 essential statistics you need to know to effectively utilize WhatsApp for your...

Digital Engagement

What is Digital Customer Engagement?

Improve your digital customer engagement by discovering the latest strategies and techniques for building strong and meaningful relationships

WhatsApp API

The Complete Guide to WhatsApp Opt-in

Explore the complete guide to WhatsApp opt-in, including best practices, tips for successful implementation, and ensure compliance with privacy...

Conversational Marketing

Top 9 Benefits of Conversational Marketing

Discover the top 9 benefits of conversational marketing including increased engagement, real-time communication, and improved lead generation.

Customer Experience

How to Improve Customer Satisfaction?

If customers are unhappy, they are more likely to switch to competitors no matter what. Learn how to measure and improve customer satisfaction.

Conversational Commerce

A Complete Guide to Cart Abandonment

Learn the reasons why customers abandon carts and the best practices to recover carts with this complete guide to cart abandonment

Omnichannel Retail

O2O Marketing: What's Next?

O2O marketing has revolutionized the way customers shop from brands. Let’s dig deep into O2O marketing and understand how it works


S1E04: Cloud As A Catalyst for Retail

We are talking to Arthi Jaganathan, Principal Solutions Architect at Amazon Web Services on what's hot in retail tech. Tune into our latest episode...

Conversational Marketing

Conversational Marketing on WhatsApp

Conversational marketing on WhatsApp has made it possible for brands to engage and personalize the shopper’s experience at every stage of their...

Conversational Commerce

Conversational Commerce on Instagram

Unlock the potential of conversational commerce on Instagram. Learn how to use Instagram's features, to improve customer engagement and drive sales.

Conversational Marketing

A Complete Guide to Conversational Marketing

Conversational marketing can be defined as a new way through which brands can engage with consumers in real-time across multiple channels.

Customer Experience

A Complete Guide to Customer Experience

Learn how to understand your customer's needs and expectations to create personalized journey's with our comprehensive guide to customer experience

Omnichannel Retail

A Comprehensive Guide to Omnichannel Retail

A comprehensive guide on omnichannel retail to help you create a seamless shopping experience for your customers across multiple channels.

Digital Engagement

A Complete Guide to Social Shopping

Learn everything you need to know about social shopping. Discover how to leverage social media platforms for e-commerce and drive sales

Customer Retention

A Complete Customer Retention Guide

In this customer retention guide, how we can build great relationships and improve retention in a cost-effective manner.

Conversational Commerce

Conversational AI: Overview, Insights and Uses

Conversational AI solutions can help you analyze and understand the buyer’s profile, and preferences and send relevant content and assistance that’s...

WhatsApp Marketing: Campaigns and Examples

Maximize the impact of your WhatsApp marketing campaigns and explore real-world examples to effectively reach your target audience and drive sales

Conversational Commerce

Conversational Commerce: Use Cases and Examples

Discover the power of conversational commerce with real-world use cases. Learn how brands are using AI chatbots to enhance customer engagement

Digital Engagement

Guide to Real-time User Journey Mapping

User journey provides a comprehensive understanding of your users. Read this blog to know how Zalora optimized its campaign to improve the user...

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