WhatsApp Marketing

Top 48 WhatsApp Statistics You Must Know

From user demographics to business usage, learn about the top 48 essential statistics you need to know to effectively utilize WhatsApp for your business.

If you just sent a message to your favorite shoppers on WhatsApp, chances are it was opened 99% of the time. With over billions of users across the globe, WhatsApp has evolved to become the answer for any brand's revenue generation strategies. Brands making WhatsApp their ally are leading their competition and building better relationships with customers.

Hence, it is essential to take these key WhatsApp statistics into account so that your brand can take an informed decision and stay on top of the game.

WhatsApp Statistics (Editor’s Choice)

#1: Number of monthly active WhatsApp users

The total number of monthly active WhatsApp users is 2 billion

#2: Popular global mobile messengers

WhatsApp ranks 1st among leading mobile messenger apps worldwide

#3: Largest WhatsApp user age group

The largest WhatsApp user age group is 26-35 years

#4: Number of WhatsApp messages sent globally per day

More than 100 billion messages are sent every day on WhatsApp. This number has increased by 53.84% since 2018.

#5: Average time spent on WhatsApp

The average WhatsApp user on the Android platform spends 19.4 hours per month (38 minutes) on the app

#6: WhatsApp Usage Frequency

In 2020, 50% of American WhatsApp users accessed it daily while an additional 78% used it weekly while 91% used it once a month.

#7: WhatsApp banned or restricted

WhatsApp is banned or restricted in 6 countries - China, Iran, Syria, United Arab Emirates, Korea, and Cuba.

#8: Largest WhatsApp user base (Countries)

The 4 countries with the largest WhatsApp user base include India, Brazil, US, and Indonesia.

#9: Number of users interacting with WhatsApp Business

The number of users interacting with brands every day via WhatsApp is approximately 175 million.

#10 WhatsApp’s rank amount social media platforms

WhatsApp ranks 3rd among leading social media platforms worldwide.

#11 Use of WhatsApp by businesses

The use of WhatsApp by e-Commerce businesses also increased by 352%

Read also 63 M-Commerce Stats for Marketers

The Latest WhatsApp Statistics to Lookout For

  1. Most users are on android (73%) while the remaining are on iOS (22%)
  2. 26% of males and 21% of females in the US use WhatsApp
  3. 23% of Americans WhatsApp users earn below a yearly amount of $30,000
  4. As of December 2020, WhatsApp had 459 million users in India and the number is still growing towards half a billion mark
  5. 87% of Germans are active on the platform out of which 67% of women and 54% of men in the Western European countries country would rather always have the app.
  6. WhatsApp users worldwide logged a staggering 15 billion minutes of WhatsApp calls each day in the early days of the pandemic.
  7. Before the COVID 19 pandemic, users spent approximately 195 minutes on the application every week.
  8. 29% of WhatsApp users earn over $75000 per year
  9. WhatsApp Business API messages have a 99% open rate
  10. 175 million people a day use WhatsApp to contact businesses
  11. WhatsApp made over $5 billion in 2020
  12. Millennials have the largest share of WhatsApp users at 54%, followed by GenZ (51%), GenX (48%), and Baby Boomers (36%)
  13. Users open WhatsApp 23-25 times a day.
  14. 80% of WhatsApp messages are read by recipients within 5 minutes
  15. WhatsApp Business can help increase sales by 27% and conversion rates by 20%.
  16. WhatsApp Business API has set up costs of around $1000 and a recent notice rolled by Facebook dictates that WhatsApp is switching to a  conversational-based pricing model as of Feb 1, 2022.
  17. Furthermore, the first 1k conversation per month is free so your brand can get started with building amazing experiences via chat.
  18. Each user sends an average of 1200 messages via WhatsApp each month.
  19. WhatsApp has been downloaded 2.34 million times in the UK in the fourth quarter of 2020
  20. The total number of monthly active WhatsApp users in the UK as of 2021 is 30.1 million out of 62 million internet users in the UK
  21. The WhatsApp users penetration rate was 77% in the third quarter of 2020
  22. The share of monthly active WhatsApp users in the US is 91%
  23. Experts forecasted a steady increase in growth and expect there to be over 85 million WhatsApp users in the US by 2023.
  24. Over 4.2 billion messages are sent per hour via WhatsApp
  25. Over 1100 calls are made per second via WhatsApp
  26. WhatsApp was the 13th most searched Google Query during 2020.
  27. 33% of WhatsApp users are college graduates
  28. Using WhatsApp Business can streamline customer service by 225%
  29. Daily active users has increased by 4% since Jan 2021
  30. India records the highest average time spent on social media, amounting to 17 hours per week out of which a large proportion of that time is spent on WhatsApp
  31. The number of people using messaging apps is expected to grow to over 3.5 billion users by 2025
  32. WhatsApp is expected to grow to over 85 million users by 2023.
  33. Revenue across Meta’s family of Apps increased by 37% in 2021
  34. During the fourth quarter of 2021, iOS users in the United States generated 4.53 million WhatsApp downloads.
  35. During the fourth quarter of 2021, Google Play users in India generated 12.5 million downloads of mobile messaging platform WhatsApp
  36. WhatsApp supports up to 60 languages on android devices and 40 languages on iPhone devices
  37. WhatsApp is used in over 180 countries and is by far the most popular messaging application in 25 countries out of the 180.


WhatsApp is a powerful tool to connect and build relationships with customers. It can also be used to deliver a data-driven and personalized customer experience. Are you ready to use data to revolutionize your customer experience?

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