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Stay updated with resources and articles on conversions growth, marketing technology tips, user retention strategies and more


WhatsApp Rolls Out Business Directory

WhatsApp Business Directory will now let users look up brands, contact them and make a purchase without having to leave the app. Read to learn more

WhatsApp Marketing

How to Drive Customer Acquisition with WhatsApp?

When determining channels of acquisition, it is essential to carefully consider the channel that can make the biggest impact. Learn how WhatsApp can...

Customer Retention

Why Customer Retention Rate is Important?

An effective customer retention strategy plays a crucial role in improving conversion rates. Learn why customer retention is so important for your...


Retail Leadership Series - S1E04

Gear up for episode 4 of the Retail Leadership Series presented by Vizury. Hear from Gunjan Shah, CEO of Bata on what's happening in the footwear...

Customer Experience

What is Conversion Rate: All you Need to know

An effective conversion rate strategy begins with understanding what the customers are looking for. Learn how to increase your conversion rates

WhatsApp Marketing

The Ultimate Round-up for WhatsApp Commerce

The new and improved way to engage and convert potential and existing customers - WhatsApp commerce. Explore everything you need to know

WhatsApp Marketing

Best Practices for WhatsApp Templates

Maximize your impact with WhatsApp messaging. Learn best practices for creating effective WhatsApp templates and delivering impactful campaigns to...

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